Atlanta, GA (January 17, 2025) –GoTo Foods, parent company of the iconic Auntie Anne’s® , Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill® and Schlotzsky’s® brands, has appointed Danielle Parra as the Chief Brand Officer of McAlister’s Deli. In this role, Danielle will lead the McAlister’s Deli business and be responsible for brand management & growth, business strategy, brand marketing and franchise & company operations.

“Danielle's appointment to Chief Brand Officer for McAlister’s Deli marks an exciting time when the brand is experiencing rapid growth in both current and new markets across the country," said Shelly Harris, Chief Operating Officer, GoTo Foods. “Her expertise in franchising and the food and beverage industry, combined with her ability to grow businesses, improve profitability and create differentiation in the marketplace, makes her the ideal leader to take McAlister’s Deli into the future.”

Danielle brings over 20 years of leadership experience in marketing, operations, product development, digital and technology. Most recently, Danielle served as SVP, Marketing for GoTo Foods where she led integrated marketing strategy and execution, paid media, culinary, creative and catering across the portfolio of seven iconic brands. Prior to GoTo Foods she served as Chief Marketing Officer & SVP Ecommerce for Pep Boys, Aamco & Precision Tune, a franchise business.

"I am honored to assume the position of Chief Brand Officer at McAlister’s Deli,” stated Danielle Parra. “By further growing new revenue channels, continuously building our innovation pipeline, deepening our customer loyalty, and opening new restaurant locations, McAlister's is set up for a strong 2025 and beyond.”